You could spend hours researching, interviewing and writing the perfect article. But how do you know that when you publish it that anyone is going to read it? How can you be sure that you are reaching the right audience?
Millions of people use the Internet everyday, how do you know who is interested in what you are publishing or what type of stories people prefer and how to attract these people you your website.
Use Web analytics software
- Software that tracks Web site traffic
- Some popular services include Omniture, Hitbox and Google Analytics
Well what is it that are really trying to track?
- Pageviews
- The total of Web pages viewed in a given time period
- How content is ranked in terms of popularity
2. Visits and unique visitors compared
- Visits are the number of times everyone accesses a Web site
- No matter how many times you visit a site compared to someone else, you only represent two visitors with many visits
3. Engagement and referrers
- The amount of time spent on the website by each user- are they spending enough time to acutally read content or just passing through?
- It also helps to learn where the traffic on your site is coming from (another site or from a search engine)
Traffic data helps to determine which projects are working and which ones should be reassessed. Just because a story isn’t getting the attention that you thought it deserved, it isn’t time to hit the delete button yet. This is an opportunity to morph the story into something that will help readers more attracted to it. Using analytics programs can help a new organization to manage projects and help improve them in the future.
Leave a Reply